I’ve always been a simple kind of guy. I never really liked things that are too fancy, too complicated or too complex. When I buy a new gadget I don’t go for the fancy ones that can do everything, I just go for the ones that satisfy my basic needs. I found in the past that buying a gadget with 20 extra features I don’t need often makes the gadget more complicated to use. From a marketing prespective features sell. The more features you add the more money you can ask for. However I’ve found that from my own experience simplicity is king. Simplicity is efficient, fast, and straight to the point.